KRM Foods (Private) Limited is a private limited company incorporated in Pakistan and registered with the Securities and Exchange Commission of Pakistan (SECP).
The company operates in the restaurant and food services sector, with a focus on delivering high-quality food and exceptional customer experiences.
Founded in 2018 as a sole proprietorship in Mandi Bahauddin, the business has grown into a multi-branch, multi-brand hospitality group operating under the flagship name 2nd Wife Restaurant.
From a single outlet to an expanding multi-brand hospitality group.
Founded as a sole proprietorship in
Mandi Bahauddin.
Converted into a private limited company
—
KRM Foods (Pvt) Ltd.
Extended operations into
Azad Jammu &
Kashmir under FC/00234/2026.
To become a leading food company in Pakistan, recognized for quality, innovation, and customer satisfaction.
To provide delicious, hygienic, and affordable food while maintaining consistency, excellent service, and a memorable dining experience.
“2nd Wife Restaurant” is the flagship dining brand of KRM Foods (Pvt) Ltd, built around warm hospitality, generous portions, and food that feels like home. With four branches across Jhelum, Mandi Bahauddin, and Mirpur AJK and a combined seating capacity of over 1,200 guests, it has grown from a single sole-proprietorship outlet in 2018 into a multi- branch, multi-brand hospitality group.
Rather than operating as a single menu under one roof, 2nd Wife has expanded into a family of focused, purpose-built sub-brands — each with its own identity and menu, while sharing the same central kitchen, supply chain, and quality standards. This house-of- brands model lets KRM Foods serve breakfast, desserts, dairy, paan, chai, and full-scale catering, all engineered for consistency across every branch.
Specialized brands serving different food and hospitality needs while sharing centralized quality standards.
Chain of Fine-Dine Restaurants
Bakery & Desserts
Pure Dairy Ice Cream
Premium Paan
Traditional Chai & Coffee
Signature Breakfast Experience
A signature product of KRM Foods, 2nd Wife Special Panjeeri is a traditionally rooted delicacy prepared at our central bulk kitchen in Jhelum under strict in-house quality and hygiene standards. Crafted with a rich blend of lentils, chickpeas, almonds, cashews, pistachios, raisins, dates, melon seeds, fox nuts, poppy seeds and many more organic ingredients, it brings together the richness of traditional ingredients in an authentic recipe.
Carefully prepared to preserve its traditional character while ensuring consistent quality, our Panjeeri reflects 2nd Wife’s commitment to authentic flavours and trusted food preparation. Available in a convenient 500g pack, it brings a taste of tradition from our kitchen to your home.
Centralized production, standardized recipes and dedicated logistics support consistent quality across large-volume requirements.
Runs day-to-day service across every branch and sub-brand.
Disciplined financial management and reporting.
Builds and retains the hospitality team.
Independent checks at every stage.
Builds recognition for 2nd Wife and every sub-brand.
Sources every ingredient, quality first.
Keeps every branch stocked, fresh, on time.
The digital backbone of the business.
KRM Foods is focused on strengthening its brands, expanding into new markets and building a structured franchise model.
Growing the 2nd Wife branch network beyond Jhelum, Mandi Bahauddin, and Mirpur AJK into new markets across Pakistan.
Establishing 2nd Wife and its sub-brands as a household name synonymous with quality, hospitality, and consistency.
Connect with KRM Foods for catering, business opportunities and further information.
Call +92 544 646345